In the age of business and digital marketing world, a copywriter must know key tips and tricks to stay alive in the competitive game. Here are 7 essential tips that every copywriter must know before writing a creative copy.
Know your Buyer Persona
Buyer Persona plays a crucial role in every successful marketing strategy. A buyer persona is the depiction of the ideal client or target customers based on market research and real data. With a definite picture of who your customers are, it is so much easier for you to create effective content that speaks to the customers’ challenges and will blow their minds.
Research, Research, Research
Creativity is the prince whereas Research is the king!
Do you know that most of the audience doesn’t want to read contents that were made out of speculations? So, it is important for a copywriter to know how to do research, how to choose keywords to strike, how to search things on Google effectively, and how to get the best out of research results. By doing research, you will understand the information very well, can develop creative content out of it, and make it easier for the audience to understand.
Start with a Problem
Do you know the core of the art of copywriting?
It is no other than understanding the audience’s problems. Writing a headline and intro about their problems can help the audience to feel understood and catch their attention. So, they will surely read the rest of your content. By starting with a relatable problem, you can persuade the audience that your content has the information they need.
You may also like : 5 Reasons Why Businesses Need a Consistent Content Marketing Strategy
Don’t ignore the Jokes!
Some of the best creative ideas don’t come only from team’s brainstorming but may come from daily jokes and conversations with colleagues and friends. So, don’t forget to drag out a missing piece from the jokes.
Create something creative from the old things
There is nothing new under the sun!
Copywriter’s needs and skills are changing from time to time based on internet users, social media, and search engines. However, the need to create something new and creative from the old ones will never change. Creative ideas come from nowhere but from the work that had been done before. So, develop content from the old things you’ve ever read and faced.
Time changes, but AIDA still works
Although the days are passing and everything is changing, ‘AIDA’ is still an effective copywriting formula. So, what is AIDA?
AIDA stands for
Attention: Catch the reader’s attention by creating brand awareness
Interest: Tell the interesting and engaging facts or uses
Desire: Show the benefit of the product or service that creates desire
Action: Get your readers to take the action by adding a Call to Action
Using “AIDA” will help you to develop unique content that will attract readers.
Always add a Call to Action
Call to action is crucial in turning leads into customers.
So, whenever you write content, don’t forget to add a Call to Action as it plays a vital role in driving the readers to take a specific action desirable to the business.
The simple examples of call to action are “Buy now, Sign up, Learn more, Call now, Book Now”.
