It was a choice for businesses to go online over the last few years, but during this pandemic, it’s a must. How can your customers buy your products if you don’t have an online presence? You don’t have to spend much money on building your business online. You can use relevant social media platforms to penetrate more quickly and easily. While considering the social media platform, most of the business choose Facebook as their communication channel. However, you can’t build your brand on Facebook that easily. You need to know these 7 things before starting your Facebook business page.
Is your audience on Facebook
Just as you can’t sell fur coat in deserted island, you can’t try to target the customers from Facebook if they don’t use that. Clear understanding of your product, target market, target audience and behavior.
What is your goal on Facebook
Be in mind of your social media marketing goal on Facebook. It’s not about just posting photos, videos and sharing your promotions on your page. It have more meaning to it. SMART goal framework will help you in setting your Facebook marketing goal with Specific, Measurable, Attainable, Relevant and Time-based.
Facebook is not your marketing channel
Although Facebook play major role in attracting customers, you don’t need to put all your marketing effort on Facebook. It isn’t an only place to locate your audience. You can get your customer first impression on banner ads while they are reading news on website, playing their favourite games, bus stop on the way through their home and many other placements. Marketing should be integrated and support each channel by communicating message to and from. Facebook is just like a branch of the tree of digital marketing.
Understanding page role
When setting up a Facebook page, it’s necessary to understand the page role and its accessibility. When you create the page, you will automatically become admin of that page. The page roles of the page are Admin, Editor, Reviewer, Advertiser, Analyst and Job Manager. Only admin can get to manage the page and assign other people as control their access to the page as well.
Understanding post type
You can use various post type of Facebook to make it more attractive to your contents. Rather than just photos and text, you can use Videos, 3D or 360 photos, Gif, Poll, Carousel if you have a website to drive traffic to and Canvas to showcase your products or business.
Prepare One month ahead for the Content plan
Randomly posting what’s on you mind will not help you accomplish your goal, you need to plan and schedule at least one month to go smoothly. Look into the calendar and find which days are the special occasions to make promotion or which content might help you to keep follow your goals.
Understanding Facebook Ad
Before starting your Facebook Ad, you need to know there is 20% rule for advertisers that your ads’ image has no more than 20% of the text in it. Make sure to convey key messages in your ad image in order to avoid ad reject. You also need to understand Facebook Ad policy to have knowledge of which kind of post can be boosted and which are not. You can learn courses in Facebook blueprint to have a better understanding of your business to manage ads effectively.
Do you need some help before starting your Facebook business page? Contact our digital consulting.
