Songkran Festival Tips: Dos and Don’ts
As Thailand's most exuberant festival, Songkran ushers in the Thai New Year with a splash, literally. This guide offers essential tips to partake in the celebrations, ensuring you enjoy the…
The Future of Content Marketing: How to Upgrade Engaging and Personalized Content for Your Audience in 2024
As we all know, 2023 was a year of AI, and AI was the most popular trend on social media platforms. However, for businesses, content development has always been essential…
Email Subscriber Groups vs Segments
Understanding Groups and Segments Groups are categories within your email list that subscribers can choose when signing up or that you can assign based on set criteria. They're like tags…
Is 4:3 Image Size Better Than Square on Social Media?
4:3 vs Square Images In the dynamic realm of social media, the battle between different image sizes is ongoing. Among the various aspect ratios, 4:3 and square (1:1) stand out…
7 Hidden Secrets Behind Short Videos Success
After the Vine era, we all predicted that short videos would not live to see another day. But we were absolutely wrong. When the TikTok platform emerged in 2016, short…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (2)
Refreshing drink brands often create impactful campaign that go beyond promoting their products and leave consumers with valuable lessons. On the last blog, I wrote about three campaigns that bring…
Top 7 Most Expensive Logos Ever Created
Logos are more than just pictures; they tell you what a company stands for. Some companies spend a lot of money to get their logo just right. We'll look at…
How to Effectively Hire and Manage a Digital Marketing Agency
Navigating the digital marketing landscape can be complex, but with the right agency partnership, your business can thrive online. Here’s a guide on how to effectively hire and manage a…
The Valuable Lessons We Can Learn from Refreshing Drink Brand’s Campaign Part (1)
In the variable marketing landscape, some campaigns are particularly popular not only for their creative ideas but also for the valuable lessons in branding, storytelling, and consumer engagement. Here are…
5 Effective AI Tools for Digital Marketers
AI now plays a critical role in the digital marketing sector. People were afraid about AI taking responsibility in the early days of 2023. However, if AI represents greater progress…