This COVID 19 gave us a lot to think about. It unveils how to overcome the inevitable crisis that comes unexpectedly with neat and well-ordered crisis management. It is important to have Plan B and adapt it in the face of global shock and take care of skilfully even having a solid business plan in the first place. COVID 19 I’m not sure it’s an opportunity or threat for business. I hope this article will find it useful for some business.
Observe Your Surroundings: When a crisis like this happens, it is often to make bad and hasty decisions. So watch carefully how do your peers handle this situation? What policy changes have the government made? Making a speedy decision without thinking about it can have an impact on the life of the employee as well as your organization. Observe well.
Be Connected: You need to stay in touch with each other. Be careful not to lose your internal communication when it comes to working remotely. It is best to have the tools in place for your internal procedures, such as tools, portals, file-sharing systems, etc. If not, make sure to rebuild them at this time.
Get Ready for a Back-Up Plan: The previous yearly plans or the monthly plan would not have compatible at this time. Now we need a Plan B that is flexible. In my view, approaching with ad-hoc and problem-solving ways may be more effective than advertising your products or service with taking advantage of the situation.
Renovate: For those who have been doing simple sales & marketing for the traditional way, they may have regretted now. Customer behavior will see significant changing in this crisis. More and more online shopping highlight the importance of e-commerce websites. If your business doesn’t have an online presence, people may forget you when the crisis ends. Learn this story and use Digital Marketing more.
Prepare After Crisis Plan: When the crisis is over, it’s not always easy to find out what to do. Planning ahead for an unfamiliar situation is a never easy job. But for the long term, if you do it unexpectedly and accordingly, it can be vague and in time face the fail. If you plan ahead and learn how to proceed in the crisis, your business can remain a strong business both during and after the crisis.
