In Bangkok, food isn’t just food. It’s a lifestyle, a flex and a weekend plan. But even with the most mouthwatering menu, your restaurant can stay invisible online if you’re doing social media the wrong way. Let find out Restaurant Social Media Marketing Mistakes in Bangkok.
Here’s a list of “don’ts” that could be silently killing your growth and what you should do instead to actually stand out.
Don’t Post Without a Strategy
Random food pics + zero plan = wasted effort. Algorithms reward consistency and content relevance. Without a plan, your posts lose reach.
Do: Build a content calendar. Plan weekly themes, promo periods, and posting formats in advance.
Don’t Buy Fake Followers
100K followers, 3 likes per post? It screams “fake.” Fake followers don’t interact, and that lowers your visibility on platforms like Instagram and Facebook.
Do: Grow organically. Engage with real local audiences, food bloggers and loyal customers.
Don’t Ignore Reels and Video
Still posting only photos in 2025? You’re invisible. Video boosts retention and reach. Platforms like Instagram Reels and TikTok now dominate user attention.
Do: Shoot short Reels or TikToks: sizzling food clips, behind-the-scenes, customer reactions. Show your vibe, not just your dish.
Don’t Be Boring with Captions
“Yummy!” “Try now!” “So good!” …No. Use keyword rich captions. Add hashtags, location tags, and long-tail phrases like “best Thai noodles in Thonglor.”
Do: Write like a human. Tell stories, ask question or drop behind the scenes nuggets. Make people feel something.
Don’t Post Stock Photos or Pinterest Copies
People want your food, not a generic noodle photo from 2017. Stock images lower your authenticity score.
Do: Use real photos from your kitchen. Even better? Post messy, beautiful and imperfect moments that feel real.
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Don’t Oversell Every Day
“50% off now!” on every post? You’ll get muted.
Do: Balance sales with storytelling. Mix promos with staff intros, customer moments, food facts, and Thai cultural content. This keeps your audience engaged and reduces bounce rate.
Don’t Ignore Your Thai Audience
Only posting in English? You’re losing a major chunk of your market.
Do: Use short bilingual captions. Local slang + universal visuals = stronger connection.
Don’t Skip Location Tags & Hashtags
No tags = no discovery.
Do: Always tag your location (e.g., Ari, Thonglor, Ekkamai). Use niche hashtags like #BangkokFoodie #CafeBKK #EatHereNext.
Don’t Hide the Faces Behind the Brand
A page full of food = no personality. People engage more with content that shows human faces and this increases shares.
Do: Feature your team, your chef and your happy customers. People connect with people.
Don’t Wait Until You’re Desperate
Scrambling for marketing when sales drop? Too late. Social media isn’t just for damage control.
Do: Build your presence before you need it. Social media is not just for fixing slow days. It’s how you create consistency.
Conclusion
If you’re running a restaurant in Bangkok, don’t let your content blend in. Avoid these costly mistakes and focus on what really works, consistency, realness and connection.
Great food needs great storytelling. Let your brand cook on social media the same way you do in your kitchen with care, creativity and flavor.
