{"id":330,"date":"2020-08-21T20:37:15","date_gmt":"2020-08-21T14:07:15","guid":{"rendered":"https:\/\/www.pixelliongroup.com\/blog\/?p=330"},"modified":"2020-10-06T00:01:14","modified_gmt":"2020-10-05T17:31:14","slug":"7-things-you-have-to-know-before-starting-facebook-business-page","status":"publish","type":"post","link":"https:\/\/www.pixelliongroup.com\/blog\/7-things-you-have-to-know-before-starting-facebook-business-page\/","title":{"rendered":"7 things you have to know before starting Facebook business page"},"content":{"rendered":"\n
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It was a choice for businesses to go online over the last few years, but during this pandemic, it\u2019s a must. How can your customers buy your products if you don\u2019t have an online presence<\/a>? You don\u2019t have to spend much money on building your business online. You can use relevant social media platforms to penetrate more quickly and easily.\u00a0While considering the social media platform, most of the business choose Facebook as their communication channel. However, you can\u2019t build your brand on Facebook that easily. You need to know these 7 things before starting your Facebook<\/a> business page.\u00a0<\/p>\n\n\n\n

Is your audience on Facebook<\/h3>\n\n\n\n

Just as you can\u2019t sell fur coat in deserted island, you can\u2019t try to target the customers from Facebook if they don\u2019t use that. Clear understanding of your product, target market, target audience and behavior.<\/p>\n\n\n\n

What is your goal on Facebook<\/strong><\/h3>\n\n\n\n

Be in mind of your social media marketing goal on Facebook. It\u2019s not about just posting photos, videos and sharing your promotions on your page. It have more meaning to it. SMART goal framework will help you in setting your Facebook marketing goal with Specific, Measurable, Attainable, Relevant and Time-based. <\/p>\n\n\n\n

Facebook is not your marketing channel<\/strong><\/h3>\n\n\n\n

Although Facebook play major role in attracting customers, you don\u2019t need to put all your marketing effort on Facebook. It isn\u2019t an only place to locate your audience. You can get your customer first impression on banner ads while they are reading news on website, playing their favourite games, bus stop on the way through their home and many other placements. Marketing should be integrated and support each channel by communicating message to and from. Facebook is just like a branch of the tree of digital marketing. <\/p>\n\n\n\n

Understanding page role<\/strong><\/h3>\n\n\n\n

When setting up a Facebook page, it\u2019s necessary to understand the page role and its accessibility. When you create the page, you will automatically become admin of that page. The page roles of the page are Admin, Editor, Reviewer, Advertiser, Analyst and Job Manager. Only admin can get to manage the page and assign other people as control their access to the page as well. <\/p>\n\n\n\n

Understanding post type<\/strong><\/h3>\n\n\n\n

You can use various post type of Facebook to make it more attractive to your contents. Rather than just photos and text, you can use Videos, 3D or 360 photos, Gif, Poll, Carousel if you have a website to drive traffic to and Canvas to showcase your products or business.  <\/p>\n\n\n\n

Prepare One month ahead for the Content plan<\/strong><\/h3>\n\n\n\n

Randomly posting what\u2019s on you mind will not help you accomplish your goal, you need to plan and schedule at least one month to go smoothly. Look into the calendar and find which days are the special occasions to make promotion or which content might help you to keep follow your goals. <\/p>\n\n\n\n

Understanding Facebook Ad<\/h3>\n\n\n\n

Before starting your Facebook Ad, you need to know there is 20% rule for advertisers that your ads\u2019 image has no more than 20% of the text in it. Make sure to convey key messages in your ad image in order to avoid ad reject. You also need to understand Facebook Ad policy to have knowledge of which kind of post can be boosted and which are not. You can learn courses in Facebook blueprint to have a better understanding of your business to manage ads effectively.<\/p>\n\n\n\n

Do you need some help before starting your Facebook business page? Contact our digital consulting.<\/a><\/p>\n\n\t\t\t

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