{"id":61,"date":"2020-03-07T20:39:46","date_gmt":"2020-03-07T14:09:46","guid":{"rendered":"https:\/\/www.pixelliongroup.com\/blog\/?p=61"},"modified":"2020-10-06T00:26:04","modified_gmt":"2020-10-05T17:56:04","slug":"what-is-google-adword","status":"publish","type":"post","link":"https:\/\/www.pixelliongroup.com\/blog\/what-is-google-adword\/","title":{"rendered":"What is Google Adword and How Work"},"content":{"rendered":"\n<p>AdWords is the <a href=\"https:\/\/www.pixelliongroup.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\">online advertising<\/a> platform owned and operated by Google.  It is the largest and widely used online advertising network in the world. It is one of the most effective ways to reach new customers and grow your business. What is Google Adword and How Work?<\/p>\n\n\n\n<p>Google AdWords can target users across two main networks these are\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/05\/20\/google-adwords-search-versus-display\" target=\"_blank\">the search network and the Display network<\/a>. The search network refers to\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.wordstream.com\/pay-per-click-campaign\" target=\"_blank\">pay-per-click advertising<\/a> in which advertisers bid on certain keywords in order for their clickable ads to appear in search engine.<\/p>\n\n\n\n<p>The Display network offers advertisers the option of placing visual\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.wordstream.com\/online-ads\" target=\"_blank\">banner-style advertisements<\/a>\u00a0on websites.<\/p>\n\n\n\n<p>Many people are looking for solutions to problems that your business can offer. If they\u2019ve ever used the internet, chances are they\u2019ve Googled the answer to something. <\/p>\n\n\n\n<p>And if you can help them find the answer and even if it\u2019s with an ad, they\u2019re more likely to choose you than your competitor.<\/p>\n\n\n\n<p>Your business can get a lot of benefits by putting an AdWord. Like getting quicker results than with SEO, build brand awareness on hand, earn more conversion and maximize ROI with different bidding strategies.<\/p>\n\n\n\n<p>When we\u2019re talking about biddings, there\u2019re 3 types \u2014<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. CPC bidding<\/h3>\n\n\n\n<p>It\u2019s short for \u201cCost-per-click\u201d, method of bidding and maximum bid for a click and pay when your ad gets clicked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. CPM bidding<\/h3>\n\n\n\n<p>which stands for \u201ccost per thousand viewable impressions,\u201d is what Google recommends if you\u2019re trying to build brand awareness. With this strategy, you choose an amount of money you\u2019re willing to pay for 1,000 people to see your advertisement in full view. It\u2019s only available on the Google Display Network, not the search network.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. CPA bidding<\/h3>\n\n\n\n<p>This is what Google recommends to advertisers, when they\u2019re focused on conversions. You\u2019ll bid based on how much a particular conversion goal is worth to your business.<\/p>\n\n\n\n<p>There\u2019re way more pros for businesses of all sizes with different budgets and different advertising goals and different target audiences. Why not grab such an impressive advertisement for your company? Pixellion 360 can help you right away.<\/p>\n\n\t\t\t<div id=\"daexthefup-container\"\n\t\t\t\tclass=\"daexthefup-container daexthefup-layout-side-by-side daexthefup-alignment-center\"\n\t\t\t\tdata-post-id=\"61\">\n\n\t\t\t\t<div class=\"daexthefup-feedback\">\n\t\t\t\t\t<div class=\"daexthefup-text\">\n\t\t\t\t\t\t<h3 class=\"daexthefup-title\">Was this helpful?<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"daexthefup-buttons-container\">\n\t\t\t\t\t\t<div class=\"daexthefup-buttons\">\n\t\t\t\t\t\t\t\n\t\t\t<div class=\"daexthefup-yes daexthefup-button daexthefup-button-type-icon\" data-value=\"1\">\n\t\t\t\t\n                <svg>\n                    <defs>\n                        <style>.happy-face-cls-1{fill:#c9c9c9;}.happy-face-cls-2{fill:#e1e1e1;}.happy-face-cls-3{fill:#676767;}<\/style>\n                    <\/defs>\n                    <g id=\"happy_face\">\n                        <circle class=\"happy-face-cls-1 daexthefup-icon-primary-color\" cx=\"24\" cy=\"24\" r=\"17\" \/>\n                        <path class=\"happy-face-cls-2 daexthefup-icon-circle\" d=\"m24,3c11.58,0,21,9.42,21,21s-9.42,21-21,21S3,35.58,3,24,12.42,3,24,3m0-1C11.85,2,2,11.85,2,24s9.85,22,22,22,22-9.85,22-22S36.15,2,24,2h0Z\" \/>\n                        <circle class=\"happy-face-cls-3 daexthefup-icon-secondary-color\" cx=\"18\" cy=\"22\" r=\"2\" \/>\n                        <circle class=\"happy-face-cls-3 daexthefup-icon-secondary-color\" cx=\"30\" cy=\"22\" r=\"2\" \/>\n                        <path class=\"happy-face-cls-3 daexthefup-icon-secondary-color\" d=\"m16.79,29c-1.19,0-1.89,1.31-1.25,2.32,1.77,2.81,4.9,4.68,8.47,4.68s6.7-1.87,8.47-4.68c.63-1.01-.06-2.32-1.25-2.32-3.67,0-10.76,0-14.43,0Z\" \/>\n                    <\/g>\n                <\/svg>\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"daexthefup-no daexthefup-button daexthefup-button-type-icon\" data-value=\"0\">\n\t\t\t\t\n                <svg>\n                    <defs>\n                        <style>\n                            .sad-face-cls-1{fill:#c9c9c9;}.sad-face-cls-2{fill:#676767;}.sad-face-cls-3{fill:#e1e1e1;}.sad-face-cls-4{fill:#676767;}\n                        <\/style>\n                    <\/defs>\n                    <g id=\"sad_face\">\n                        <circle class=\"sad-face-cls-1 daexthefup-icon-primary-color\" cx=\"24\" cy=\"24\" r=\"17\" \/>\n                        <path class=\"sad-face-cls-3 daexthefup-icon-circle\" d=\"m24,3c11.58,0,21,9.42,21,21s-9.42,21-21,21S3,35.58,3,24,12.42,3,24,3m0-1C11.85,2,2,11.85,2,24s9.85,22,22,22,22-9.85,22-22S36.15,2,24,2h0Z\" \/>\n                        <circle class=\"sad-face-cls-4 daexthefup-icon-secondary-color\" cx=\"18\" cy=\"22\" r=\"2\" \/>\n                        <circle class=\"sad-face-cls-4 daexthefup-icon-secondary-color\" cx=\"30\" cy=\"22\" r=\"2\" \/>\n                        <path class=\"sad-face-cls-2 daexthefup-icon-secondary-color\" d=\"M16.9,34.5c-0.4,0-0.8-0.1-1.1-0.4c-0.6-0.6-0.6-1.5,0-2.1c2.2-2.2,5.1-3.4,8.1-3.4c3.1,0,6,1.2,8.1,3.4\n                        c0.6,0.6,0.6,1.5,0,2.1s-1.5,0.6-2.1,0c-1.6-1.6-3.7-2.5-6-2.5s-4.4,0.9-6,2.5C17.7,34.4,17.3,34.5,16.9,34.5z\" \/>\n                    <\/g>\n                <\/svg>\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"daexthefup-comment\">\n\t\t\t\t\t<div class=\"daexthefup-comment-top-container\">\n\t\t\t\t\t\t<label id=\"daexthefup-comment-label\" class=\"daexthefup-comment-label\"><\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"daexthefup-comment-character-counter-container\">\n\t\t\t\t\t\t\t\t<div id=\"daexthefup-comment-character-counter-number\"\n\t\t\t\t\t\t\t\t\tclass=\"daexthefup-comment-character-counter-number\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"daexthefup-comment-character-counter-text\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<textarea id=\"daexthefup-comment-textarea\" class=\"daexthefup-comment-textarea\"\n\t\t\t\t\t\t\t\tplaceholder=\"Type your message\"\n\t\t\t\t\t\t\t\tmaxlength=\"\n\t\t\t\t\t\t\t\t400\t\t\t\t\t\t\t\t\t\"><\/textarea>\n\t\t\t\t\t<div class=\"daexthefup-comment-buttons-container\">\n\t\t\t\t\t\t<button class=\"daexthefup-comment-submit daexthefup-button\">Submit<\/button>\n\t\t\t\t\t\t<button class=\"daexthefup-comment-cancel daexthefup-button\">Cancel<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"daexthefup-successful-submission-text\">Thanks for your feedback!<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t","protected":false},"excerpt":{"rendered":"<p>AdWords is the online advertising platform owned and operated by Google. It is the largest and widely used online advertising network in the world. It is one of the most&hellip;<\/p>\n","protected":false},"author":2,"featured_media":63,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_helpful_pro_status":1,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[27,12],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google Adword and How Work &#187; Pixellion&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Advertisers who use Google AdWords can target users across two main networks these are the search network and the Display network. 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